Internet Search Trends and Marketing

Main Menu

- - - - - - -

Login Form

Search Trends

In the growing area of Search-Find-Obtain (SFO) the Internet continues to out perform traditional methods while providing the lowest CPM (Cost Per Thousand) contacts. There are approximately 300 million searches per day done on the Internet compared with 30-40 million yellowpage searches and 11 million pieces of direct mail read.

	Yellow Pages	Direct Mail	Internet Search
Usage	30-40 MM references perday	11MM pieces read per day	300MM searches per day
Leads Generated	25-35MM pone calls per day	2MM responses per day	150MM leads per day
Market Size	$14B	$49B	~$3B
Targeting	You seek leads	You seek leads	Leads find you
Tracking	Mostly untracked, some use separate phone numbers	Track responses via phone/mail	Track in realtime using online tools
Dollars Spent	Pay whether or not you generate leads	Pay whether or not you generate leads	Pay only when lead visits Web site

Source Yahoo!, 5/04 Analyst Day; U.S. Data

It's not as simple as "if you build it, they will come". There are millions of websites that never see any traffic at all and there are a surprising amont of well known corporations with online communication web sites that search engines can't see. Even more surprising is that the majoriety of

advertising

firms have web sites that search engines cannot index.

Check out your

advertising

consultant's web site. Go to www.Google.com and enter the following;

site:www.name-of-firm.com

If only a few listings show up or listings without page descriptions you may want to contact the TMA Guild to help you with your Internet marketing communication today.

[ Back ]

Specializing In Online Strategic Planning and Tactics For Dealing With Activism, Health, Healthcare Marketing and Crisis Communications

Search Engine Marketing (SEO) - Internet PR - Message Propagation - Community Development

Main Menu

Login Form

advertising

advertising